“Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?
A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.
Let’s startup on this visual metaphor; does diving board = risk? Yes, if the diving board is high enough! Is the Starbucks cup on high diving board? Maybe, maybe not. Visual persuasion design dilemma! If we show the height of the d-board, we risk (no pun intended) not being able to see the Starbucks logo clearly; if we don’t show the height, we risk losing the sense of height/fear/risk, etc. How would you solve the visual dilemma?
Let me know! (And thanks to the visual rhetor (Thomas Hannich) who climbed the steps to put us on the edge.)